At William Swindells Limited, we proudly support a collection of distinguished brands that represent the very best in country sports, outdoor living, and specialist workwear. Alongside our owned brands, we also collaborate with trusted partners who share our commitment to quality, innovation, and exceptional customer service.
From durable country clothing and specialist workwear to essential outdoor gear, our brands and partners cater to those who embrace life in the countryside—whether at work or at play. Each reflects our dedication to heritage, reliability, and delivering value to our customers.
Explore the stories behind our brands and partners below to discover their unique offerings.
Our Brands
Hollands Country Clothing
With over 45 years of heritage, Hollands Country Clothing has grown from a small family business to one of the UK’s leading online retailers of country clothing. Offering an extensive range of trusted brands, Hollands combines tradition with modern convenience to serve outdoor enthusiasts across the UK and beyond.
Hollands Workwear
Hollands Workwear has over 40 years of experience providing durable, high-quality workwear for professionals across various industries. Known for its exceptional service and trusted brands like Helly Hansen and DeWalt, Hollands Workwear ensures you’re equipped for the toughest jobs.
Hollands Long Coats
Hollands Long Coats specializes in premium long waterproof coats for men and women. Established in 2022, it offers a curated selection of durable and stylish outerwear, backed by the exceptional quality and service synonymous with the Hollands brand.
Serious Country Sports
Serious Country Sports is a trusted name in outdoor and country sports gear, specializing in quality products for hunters, anglers, and outdoor enthusiasts. After a period of administration, the brand was acquired by William Swindells Limited, with plans for a full relaunch in the near future.
Our Partners
TuffStuff Workwear
TuffStuff designs rugged, reliable workwear for professionals who demand durability and performance. Backed by over 50 years of expertise, TuffStuff delivers practical, high-quality gear that’s built to tackle the toughest jobs.
Connect With Us
Thank you for taking the time to explore the brands and partnerships within the William Swindells Limited portfolio. Whether you’re interested in our owned brands or learning more about our collaborations, we’d love to hear from you.
Click the button below to connect with our team and start the conversation.